Fiat and Chrysler Adopt a New Logo
![Fiat and Chrysler Adopt a New Logo](/images/art/fca-logo-lowres-mid.jpg)
January 29, 2014 , Turin, Italy - Following an initial phase with the two corporate logos appearing side-by-side - symbolizing the desire to respect the history, culture and industrial roots of the two groups - both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common vision and a Group with an international reach.
Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.
Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group's activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.
The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.
The logo's design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.
The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.
Diskusia k článku
Najnovšie galérie
![ŠKODA FABIA RS RALLY2 ŠKODA FABIA RS RALLY2](/images/gallery/skoda-fabia-rs-rally2/tiny/13-fabia-rs-rally2.jpg)
![Nová Honda HR-V Nová Honda HR-V](/images/gallery/nova-honda-hr-v/tiny/329175-honda-hr-v-e-hev-2021.jpg)
![ŠKODA ENYAQ SPORTLINE iV ŠKODA ENYAQ SPORTLINE iV](/images/gallery/skoda-enyaq-sportline-iv/tiny/enyaq-sportline-iv-2.jpg)
![ŠKODA SLAVIA ŠKODA SLAVIA](/images/gallery/skoda-slavia-prosla-zatezkavaci-zkouskou/tiny/2-img-1925-update.jpg)
![Harley on Tour 2020 Motoshop Žubor II Harley on Tour 2020 Motoshop Žubor II](/images/gallery/harley-on-tour-2020-motoshop-zubor-ii/tiny/asfr1978.jpg)
![Harley on Tour 2020 Motoshop Žubor Harley on Tour 2020 Motoshop Žubor](/images/gallery/harley-on-tour-2020-motoshop-zubor/tiny/asfr1786.jpg)
![Triumph Rocket III Launch Event Triumph Rocket III Launch Event](/images/gallery/triumph-rocket-iii-launch-event/tiny/asfr8302.jpg)
![Zraz nadšencov motorizmu II Zraz nadšencov motorizmu II](/images/gallery/zraz-nadsencov-motorizmu-ii/tiny/img-0201-10.jpg)
![Zraz nadšencov motorizmu Zraz nadšencov motorizmu](/images/gallery/zraz-nadsencov-motorizmu/tiny/img-7803-8.jpg)
![Zraz Hyundai i30 N Slovakia Ring Zraz Hyundai i30 N Slovakia Ring](/images/gallery/zraz-hyundai-i30-n-slovakia-ring/tiny/20190915-154024.jpg)
![Otvorenie Triumph Motoshop Žubor Otvorenie Triumph Motoshop Žubor](/images/gallery/otvorenie-triumph-motoshop-zubor-1/tiny/c30i6088-15.jpg)
![Zraz nadšencov motorizmu Galanta II Zraz nadšencov motorizmu Galanta II](/images/gallery/zraz-nadsencov-motorizmu-galanta-ii/tiny/asf-2701-1.jpg)
![Zraz nadšencov motorizmu Galanta Zraz nadšencov motorizmu Galanta](/images/gallery/zraz-nadsencov-motorizmu-galanta/tiny/asf-2473-7.jpg)
![IAA Frankfurt 2017 IAA Frankfurt 2017](/images/gallery/iaa-frankfurt-2017/tiny/img-20170916-142427663-hdr.jpg)
![Pretekári krstili CD She&Me - Pohoda Pretekári krstili CD She&Me - Pohoda](/images/gallery/pretekari-krstili-cd-shee-me/tiny/c30i8585-1.jpg)
![XL1200CX SNOW DRAG first test run XL1200CX SNOW DRAG first test run](/images/gallery/xl1200cx-snow-drag-first-run/tiny/c30i4210-3.jpg)
![XL1200CX Sportster Roadster Snow Drag XL1200CX Sportster Roadster Snow Drag](/images/gallery/xl1200cx-sportster-roadster-snow-drag/tiny/0k4a0644.jpg)
![Založenie HOG H-D Banská Bystrica Založenie HOG H-D Banská Bystrica](/images/gallery/hog-harley-davidson-banska-bystrica/tiny/gh7p0284-4.jpg)
![World Champions opec LCCS World Champions opec LCCS](/images/gallery/world-champions-opec-lccs/tiny/gordon-murray-and-ari-vatanen-open-the-show.jpg)
![Autoshow Nitra Autoshow Nitra](/images/gallery/autoshow-nitra/tiny/autosalon-3-5529.jpg)
![Panamera Travel Tour Panamera Travel Tour](/images/gallery/panamera-travel-tour/tiny/06-budapest-04.jpg)
![VW presents new digital supercar VW presents new digital supercar](/images/gallery/volkswagen-presents-new-digital-supercar/tiny/gti-supersport-09.jpg)
![AMTS Budapest AMTS Budapest](/images/gallery/auto-motor-tuning-show-budapest/tiny/amts-133.jpg)
![Infiniti’S “Synaptiq” Infiniti’S “Synaptiq”](/images/gallery/infiniti-s-synaptiq/tiny/rr-7-rr.jpg)
![Večer majstrov volantu 2014 Večer majstrov volantu 2014](/images/gallery/vecer-majstrov-1/tiny/vecer-majstrov-0483.jpg)
![Autoshow Nitra 2014 Autoshow Nitra 2014](/images/gallery/autoshow-nitra-2014/tiny/2-autosalon-1596.jpg)
![Renault Sport R.S. 01 Renault Sport R.S. 01](/images/gallery/renault-sport-r-s-01/tiny/renault-60884-global-en.jpg)
![Maťo Homola vs L-39 Albatros Maťo Homola vs L-39 Albatros](/images/gallery/mato-homola-vs-l-39-albatros/tiny/o8c7468.jpg)
![FF around the world FF around the world](/images/gallery/ff-around-the-world/tiny/ferrari-ff-030-2.jpg)
![Goodwood Festival of Speed Goodwood Festival of Speed](/images/gallery/goodwood-festival-of-speed-1/tiny/864072-dsc0047.jpg)
![Auto China 2014 Auto China 2014](/images/gallery/auto-china-2014/tiny/830382-img-1435.jpg)