Autosportfoto

VW gives the e-up! A voice

23 December 2013: As Volkswagen UK prepares to launch its first electric vehicle - the e-up! city car - in January.

Called "The streets sound different. e-mobility by Volkswagen." the video takes an entertaining look at the advantages of electric vehicles, which usually move through the streets emission-free and almost silently. Volkswagen's world champion of efficiency, however, was fitted with hidden loudspeakers as it made its way through the Swedish capital of Stockholm. The vocalist and beatbox artist Fatih Sahin surprised passersby from the rear seat of the e-up! with his humorous imitations of driving noise.

The drive through Stockholm triggered a great deal of attention from amazed passersby. Buskers spontaneously accompanied the e-up! on its journey with their guitars and flutes, adding to the relaxed atmosphere. People in the streets turned their heads in surprise and pulled out their smartphones to record the unusual event in video clips and photos.

Volkswagen also videoed the reaction in Sweden to e-up!'s unusual journey. The film called "The streets sound different. e-mobility by Volkswagen." was produced by the DDB Tribal interactive agency. The creative minds were inspired by Think Blue., Volkswagen's approach to ecological sustainability. The video is available on the "MyVolkswagen" YouTube channel at youtube.com/myvolkswagen as well as the Volkswagen Think Blue. website at volkswagen.com/thinkblue and the e-mobility platform at volkswagen.com/emobility.

Here is the direct link to the video: http://youtu.be/ElWw2G4MhY4

About Think Blue.

"Think Blue." is more than just a concept or a strategy. "Think Blue." is the holistic approach adopted by Volkswagen to fostering environmentally compatible mobility and sustainable individual action. The approach includes high-efficiency automotive technologies, the development of alternative powertrains, new mobility concepts such as the "Quicar" car sharing scheme and the "Think Blue. Factory." program, which aims to make production at Volkswagen plants 25 percent more environmentally compatible by 2018. "Think Blue." also includes cooperation with a large number of environmental associations throughout the world.

(