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Mclaren automotive expands retailer network in Australia

Second Australian retail showroom joins McLaren Sydney
Marks the 20th location for McLaren in the Asia-Pacific region
Key location in the city's iconic Eureka Tower
McLaren Automotive has today launched its second Australian retail showroom with the opening of McLaren Melbourne, located within Eureka Tower, 80 City Road, Southbank. Operated by Trivett Bespoke, the showroom meets growing demand for the brand in Victoria and will offer award-winning super sports cars, the McLaren 650S and 650S Spider.

Mirroring the aesthetics of the existing McLaren Sydney showroom, and reflecting the global identity of the McLaren Automotive brand, McLaren Melbourne now provides customers with an interactive and sensory super sports car experience. The new showroom perfectly highlights the brand's pedigree in motorsport, lifestyle and technology leadership.

The occasion was celebrated with a rare display of two stunning McLaren models - the McLaren F1 and the McLaren P1^TM - super sports cars that stand at the summit of automotive driving experiences. Each model had a unique story to tell. The McLaren F1 on display was the only example to ever be registered for road driving in Australia, while the more recent McLaren P1^TM was the exact model first unveiled to the world at the Paris Auto Show in 2012. These unrivalled models were an undoubted highlight for all guests and represented the esteem with which the Australian market is viewed by the McLaren Technology Centre in Woking, England.

Jolyon Nash, Executive Director for Global Sales and Marketing at McLaren Automotive, explained: 'I am extremely pleased to announce McLaren Melbourne as a second location within Australia. This is a rapidly growing market for McLaren Automotive, and is key to McLaren building a strong foundation within the Asia-Pacific region. Melbourne is a young, vibrant and exciting city, and is the perfect fit for a McLaren retailer within Australia.'

Marc Webb, Dealer Principal, Trivett Bespoke added: 'Trivett Bespoke is proud of our four year partnership with McLaren Automotive through McLaren Sydney, facilitating national sales for the marque. Following careful planning and a complete re-design of our Melbourne facilities, it is an honour to add a dedicated showroom in Melbourne.

'The opening reflects the demand for the brand to-date in Melbourne, and builds on the ability of Trivett Bespoke to deliver a customer-first ownership experience. Melbourne is a strong market for McLaren and the investment in the dedicated showroom design reflects a superior retail environment. The city has been home to the Formula 1^TM race for the past few years, and interest in the brand is increasing following the launch of the groundbreaking 650S.'

In addition to the showroom opening, Trivett Bespoke has also announced the opening of a new, dedicated McLaren service centre in Docklands, featuring professional trained technicians and peerless hospitality.

McLaren Melbourne becomes the 20th retailer in the Asia Pacific region, joining sites in Australia (Sydney), China (Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Chongqing, Kunming), Hong Kong, Indonesia (Jakarta), Japan (Osaka, Tokyo), Malaysia (Kuala Lumpur), New Zealand (Auckland), Singapore, Taiwan (Taipei), and most recently Bangkok.

Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site - www.media.mclarenautomotive.com.

About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

Following the company's global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and followed this in 2013 with the limited-run McLaren P1^TM. In keeping with its plan to introduce a new model each year, the company recently unveiled the 650S Coupe and 650S Spider. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.

McLaren Automotive Partners To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.

Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1^TM racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Visit cars.mclaren.com for more details.