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Home  »  Motormedia  »  Extra

Mazda Quality and top Customer Satisfaction confirmed once again

Monday, 16. 01. 2012 - 14:25, Daniel Mandzi   

Mazda Quality and top Customer Satisfaction confirmed once again

- Mazda 2nd place on latest Auto Bild Quality Report in Germany
- Mazda 1st for Quality and Reliability, 4th overall on J.D. Power Survey in Italy
- Mazda3 compact winner in AutoWeek Satisfaction Awards in the Netherlands
- Mazda awarded Golden Plaque for Quality and Best 4x4 for CX-5 from Croatia Automobile Association
- Long-term quality confirmed throughout 2011

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Mazda began 2012 on a high note with great results from four independent automotive sources that focus on quality and customer satisfaction in Europe. In Germany, Mazda again confirmed its top ranking on the latest Auto Bild Quality Report, ranking 2nd amongst the 20 brands surveyed - ahead of luxury carmakers like BMW, Mercedes and Audi. Scores for each brand on this highly-respected quality survey are calculated from the annual TÜV Report (compiled from millions of inspections by the German Inspection Agency), the Auto Bild 100,000 km Endurance Test and Repair Shop Test, a reader survey of car owners, recall history for the year, and the magazine's Suggestion Box.

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The latest J.D. Power customer satisfaction survey in Italy found that Mazda models have the fewest customer-reported problems in the industry. Mazda ranked 1st for quality and reliability, and placed a strong 4th (of 28 brands) in the overall rankings in this important European market, achieving a customer satisfaction score far superior to the industry average. In the Netherlands, the current Mazda3 won the AutoWeek Satisfaction Award in the important compact class for models built in 2009 and 2010. Mazda3 not only beat formidable competitors like Toyota Prius, Toyota Corolla, Audi A3 and Volkswagen Golf; it ranked 4th in the overall standings.

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A jury of motoring experts from the Croatian Automotive Association awarded Mazda's current line-up with its Golden Plaque for Quality. The jury was also impressed by the CX-5, Mazda's next-generation crossover compact SUV, and named it Best 4x4 of the year. The CX-5 will be launched early this year in Europe with benchmark SKYACTIV Technologies.

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The above-mentioned awards are just the latest of many similar results. In fact, Mazda has a long tradition of building high-quality machines and delivering top customer service. This was confirmed throughout 2011 by several independent sources, including:

J.D. Powers in Germany

  • Mazda3:         Highest-scoring model of all 117 models on survey
  • Mazda3:         1st in the compact class
  • Mazda2:         1st in B-car class

 

J.D. Powers in the UK

  • MX-5:              1st in the Sports Car category, ahead of luxury models cars like                    Audi TT, the Mercedes-Benz CLK and SLK

 

Auto Bild 100,000 Endurance Test

  • Mazda3:         Finishes test without breakdown, earns top score
  • Rankings:      Mazda has three of top four models (Mazda3, 5, 6) from 80

models

 

Latest TÜV Report Germany
(from over 7 million inspections per age-class, 215 models in total)

  • 3 years old:    Mazda2 (2nd), Mazda3 (8th)
  • 5 years old:    Mazda2 (6th), Mazda3 (10th)
  • 7 years old:    Mazda2 (6th), Mazda3 (7th)

 

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