Autosportfoto

ERC Circuit of Ireland wows with its global reach

Live streaming of the Circuit of Ireland, the latest round of the FIA European Rally Championship, was viewed by more than 100,000 people in 130 countries.

Complementing Eurosport's daily highlights shows during each ERC event, the Circuit of Ireland broadcasted live footage on its website that was viewed around the world. Rally director Bobby Willis said he "pushed hard" to make the streaming happen.

"It is astonishing to realise how far the Circuit of Ireland name has spread," said Willis. "It was always a famous rally but to see it being viewed in such faraway places as Bangladesh and Taiwan really brings home what an iconic brand it is.

"No one else has attempted this, partly because of the costs involved, but also because of the logistics. It was a huge independent undertaking and the backroom team who made it happen were all local people."

Zdroj: fiaerc.com