Autosportfoto

Six visions of the car, for today and tomorrow

L'Atelier Renault undergoes a metamorphosis to present the design renewal of Renault, from DeZir to Initiale Paris.

When Laurens van-den-Acker, Senior Vice-President, Corporate Design, joined Renault in 2010, he set out a new vision of the brand's future, based on the human life cycle. He presented a strategy in the form of a daisy, with each petal corresponding to a key moment in life (falling in love, being a couple, starting a family, etc.). For each petal, Renault has designed a car reflecting the needs of that specific stage in life.

L'Atelier Renault is enveloped in an exceptional sculpture of light made up of coloured LEDs, showcasing the six concept cars as part of an interactive dialogue with the architecture. Based on a dynamic scenography, the installation and its 750 LED tubes will evolve to reflect the time of day and the events taking place during the life of the exhibition.

Christopher Bauder, an enlightened artist
Just 40 years of age, Christopher Bauder has made his mark on our daily lives. His work studies how objects are placed in space, and also sound, light, and the interaction between man and his environment. His imposing light installations, by WHITEvoid (the studio he founded in 2004) have travelled to countries around the world, from the Pompidou Centre in Paris, to the National Museum of Fine Arts in Taiwan, via the Mutek Festival in Montreal and the Tsvetnoy Central Market in Moscow.

Christopher Bauder has received many prizes for his work, including the Reddot Design Award, the iF Communication Design award, the German Lighting Design Award, and the Design Award of the Federal Republic of Germany. He recently won the Iconic Award Ceremony.