McLaren automotive expands retailer network in the Americas
McLaren Automotive has announced the availability of its cars in Mexico, the 31st global market for the brand. Its new showroom, McLaren Mexico City, will be the second McLaren location in Latin America. The appointment expands the Americas Region to eighteen retailers: fourteen in the USA, two in Canada and two in Latin America.
McLaren Mexico City is located in Santa Fe, DF at Juan Salvador Agraz 65, and will officially open its doors in May 2015. The McLaren's latest retail partner - the Herrera Group - is a 70 year veteran of the business and one of the leading automotive retail groups in Mexico.
‘We are pleased to announce our entry into the Mexican market,' explained Tony Joseph, Vice President of McLaren North America. ‘The McLaren brand is well-known amongst Mexican automotive and racing fans, so we are excited to make our range of groundbreaking sportscars available to enthusiasts with the Herrera Group.'
Josemaria Herrera Garcia, CEO of McLaren Mexico City for the Herrera Group, added: ‘It is very exciting to represent the McLaren brand in Mexico. As a nation we have always been very passionate about Formula 1, following McLaren since its early start, and we join the brand at an exciting time thanks to the upcoming new models such as the 675LT and Sport Series. We are very proud to bring this heritage and technology to the streets of Mexico with McLaren Automotive.'
McLaren Mexico City joins the McLaren retailer network as the brand prepares to launch three new models. The exclusive track-only McLaren P1TM GTR debuted alongside the 675LT last week at the 85th International Geneva Motor Show, and this will be followed less than a month later at the New York International Auto Show with the world debut of the McLaren Super Series.