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Honda adds new creative agency to roster

Honda Motor Europe today announced that creative agency, mcgarrybowen, would join Honda's roster of creative agencies. The agency will act as the lead creative agency for the autumn launch of Honda's new CR-V.

Commenting on the appointment, Tom Gardner, General Manager of Cars for Honda Motor Europe, said, "We're all very excited about the new CR-V, adding mcgarrybowen to the creative mix at Honda will help to ensure we deliver the right creative message across our very diverse European markets".

Gordon Bowen, Chairman and founder of mcgarrybowen said: "The European launch of the new CR-V is hugely important. We are proud that Honda Motor Europe have chosen mcgarrybowen to be their lead creative agency for this vital task."