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All-new Ford Edge SUV joins fastest-growing vehicle segment priced from £29,995

BRENTWOOD, Essex, UK, January 6th, 2016 - The all-new upscale Ford Edge enters the UK's surging SUV market priced from £29,995.

This sophisticated new SUV from Ford - arriving in Ford dealerships this summer - offers class-leading space for up to five passengers, segment-first technologies and refinement to rival premium competitors. It joins the increasingly popular Ford Kuga ‘family-sized' SUV and EcoSport compact SUV to complete Ford's three-car SUV line-up.

Early indications of residual values also reinforce the strength of the Ford Edge, with CAP Gold Book expecting a 180PS 2.0-litre TDCi manual Zetec to retain 56.6 per cent of its new list price, after three years and 30,000 miles.

Ford Edge Model Price RV % - 3 years/30k miles
(CAP Gold Book Dec 2015)
Zetec 180PS 2.0-litre TDCi AWD 6sp Manual £29,995 56.6%
Titanium 180PS 2.0-litre TDCi AWD 6sp Manual £32,245 55.1%
Titanium 210PS 2.0-litre TDCi AWD 6sp PS Auto £34,495 54.7%
Sport 180PS 2.0-litre TDCi AWD 6sp Manual £34,495 54.4%
Sport 210PS 2.0-litre TDCi AWD 6sp PS Auto £36,745 54.1%
Andy Barratt, chairman and managing director, Ford of Britain, said: "The introduction of the stylish Ford Edge SUV is another incredibly exciting moment for Ford and its dealers. Joining performance products like Mustang and Focus RS and new luxury products like Mondeo Vignale already in showrooms, the Edge makes the Ford product line-up for 2016 never stronger.

"It will deliver more room for passengers than large competitor SUVs that cost considerably more. The styling and suite of comfort, convenience and safety technologies in Edge rival the premium offerings available in the UK," added Barratt.

Available in Zetec, Titanium and Sport series, the all-new Edge is well-equipped as standard, offering Ford intelligent all-wheel drive, Active Noise Control, Pedestrian Detection, Ford DAB Audio with SYNC 2 connectivity system, privacy glass and 19in alloy wheels. The flagship SUV is offered with a choice of 10 exterior colours including new Electric Spice and Bronze Fire, and is available with a wide range of interior leather trim options.

Design

The all-new Ford Edge exterior is carefully sculpted and athletic with strong ‘shoulders' and a muscular, more compact bonnet. To improve efficiency, unique air curtains are positioned on the lower part of the fascia to guide air from the front of the vehicle, out through the front wheel wells and down the vehicle side.

The interior has been designed with high-quality materials throughout, including soft-touch trims on the dashboard and centre console, high-gloss piano black surrounds on the switch bezels and a satin silver metal finish for the door handles, air vent bezels, glovebox trim and steering wheel detailing. The spacious Edge is also offered with heated and cooled front seats and heated rear seats from the Titanium series.

Powertrains

The Edge will be offered in the UK with a choice of 180PS 2.0-litre TDCi diesel engine with six-speed manual transmission, or 210PS bi-turbo 2.0‑litre TDCi diesel with six-speed PowerShift automatic transmission. Both powertrains will aim to deliver 48.7mpg fuel efficiency and 149g/km CO2 supported by Auto-Start-Stop technology.¹

Technology

All-new Edge will offer new Ford technologies, including Adaptive Steering, which automatically optimises the steering response according to vehicle speed, making it easy to manoeuvre at low speeds, while remaining precise and intuitive at higher speeds; and Front Wide View Camera, which makes restricted visibility junctions or parking spaces easier to negotiate.

Edge debuts segment-first Pre-Collision Assist with Pedestrian Detection; a camera- and radar-based system that can operate at speeds from 5mph to 110mph to detect vehicles and people in the road ahead. The system can automatically apply the brakes if a potential collision is detected and the driver does not respond to warnings.

The Edge will also feature Ford's Intelligent All-Wheel Drive (AWD) technology as standard, delivering a seamless transition between front-wheel drive and all-wheel drive performance to provide a more secure footing on the road especially in slippery conditions.

Measuring how the car's wheels are gripping the road surface every 16 milliseconds - 20 times quicker than it takes to blink - the system can send up to 100 per cent of engine torque to the front or rear wheels. By only delivering torque where and when it is needed, Intelligent AWD has minimal impact on fuel-efficiency and CO2 emissions compared with permanent four-wheel drive systems.

Outstanding refinement is achieved with acoustic windscreen glass and laminated glass for both front door windows, minimising the intrusion of wind noise. Underbody panels and wheel-arch liners further minimise road and wind noise. All Edge models are also equipped with Ford's Active Noise Control technology that detects unwanted engine noise in the cabin and cancels it out with opposing sound waves fed through the integrated sound system.

History

The all-new Ford Edge made its European debut at Frankfurt Motorshow in 2015. In North America, the Edge was introduced in 2007 and has consistently been a top-seller in the segment, achieving record sales in 2013 with 129,109. It is built at Ford's Oakville Plant in Ontario, Canada, and available to buy in The Americas, Europe, Russia and eastern Asia.