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Home  »  Motormedia  »  Extra

Alain Prost: new ambassador of the Renault brand

Thursday, 23. 02. 2012 - 19:59, Daniel Mandzi   

Alain Prost: new ambassador of the Renault brand

- Dating back to 1976, the story full of victories linking Alain Prost to Renault is taking on a new dimension in 2012.
- This year, the four-time Formula 1 champion is becoming an ambassador of the Renault brand.
- Alain Prost will place throughout the year all his expertise and renown at the service of Renault and its vehicles.

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More than 30 years after the start of the relationship between the four-time F1 champion and Renault, the two partners have decided to give a new dimension to their collaborative effort. By accepting to become a brand ambassador, Alain Prost will place all his technical expertise, professionalism and renown at the service of Renault and its products. Throughout the year he will take part as a Renault driver in sports demonstrations and also as a representative at events organized or attended by Renault.

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"Renault's history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career, Alain Prost said. I accepted this mission with pleasure and I intend to accomplish it with professionalism."  
 

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 "We are delighted that Alain Prost has accepted the role as our brand ambassador. Carlos Tavares, Chief Operating Officer said. As a four-time Formula 1 champion renowned the world over for his technical expertise, Alain is without a doubt one of the most demanding 'customers' that Renault has ever had! He is the best-qualified personality for talking about the progress made by Renault in the last few years on quality, technological innovation and performance."

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Alain Prost has taken the wheel of a Renault Duster on 23 February at the Race Stars in Moscow. The event marks the first appearance of the "Professor" as an ambassador of the Renault brand.

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Photo gallery Alain Prost and Renault

Alain Prost and Renault in a few dates

  • 1976:  Formula Renault French champion.
  • 1977:  Formula Renault European champion.
  • 1981:  Formula 1 driver for Renault-Elf Team. First podium finish at the Argentine Grand Prix. First victory at French Grand Prix.
  • 1982:  Victory in first two Grand Prix races of the season. Fourth-ranked driver.
  • 1983:  Second in Formula 1 drivers' championship.
  • 1993:  World champion Formula 1 driver with Williams-Renault.
  • 2009:  First Trophée d'Andros race in Dacia Duster.
  • 2012:  Victory in Trophée d'Andros at the wheel of Dacia Lodgy "Glace".


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